Project Spot

Spot turns your product display into an interactive experience, bringing it to life. It can turn a regular large format display into a fully interactive smart retail environment with real-time analytics, not only on the screen, but in front of the screen as well.

Here’s how it works.

Spot employs a special sensor to track user actions. When users perform a particular action, Spot triggers an associated response. In response to a user touching a product, for example, Spot might display information about that product. Spot makes defining the supported actions and associated responses a breeze. Creating your own interactive experience requires just three simple steps.

1. Set up the pysical space.

Setting up a physical space merely requires placing the items that users can interact with in the desired locations.

2. Define the interactive regions.

Defining the interaction regions can be as simple as tracing the desired regions on Spot’s tablet interface. Finer-grained controls allow users to adjust the size, shape, and positions of regions.

3. Associate content with actions on regions.

Adding interactions simply requires associating content with an action on a region. A common interaction, for example, is to show an image or a movie when a user enters a region.


In addition to creating interactive experiences, Spot collects and analyzes data about how users interact, allowing you to see how users engage with your products.

The integrated analytics suite can operate independently or with your store management software to give you unparalleled insight into every aspect of customer attraction, engagement, and flow -- aspects of customer behavior that were only available with video monitoring or controlled setups before.

Spot in Action

Before becoming a product, Spot was extensively user-tested in public beta deployments at various Samsung Experience Stores in Korea as well as the United States -- and our team was right there to support these deployments. The feedback and observations helped catapult the project into production.